Ad negatives in more detail

Quickly find out-of-date or irrelevant ads and extensions

This feature aims to significantly reduce the amount of time needed to deliver compliance and reduce copy errors. Add the words or phrases you know should no longer be live in ad copy to ‘Ad negatives’ and Squared.io to check live ad copy and extensions for and bring any issues to your attention.

Navigate to 'Optimize', 'AI Ads' and 'Ad negatives' to add your ad negatives. You can also set them up at group or global level and rest-assured that there are no old ads live in any of your accounts - e.g. ensuring no accounts have "black friday" out of the sale period.

If any live offending ads, assets, or extensions are found, you'll get an email alert and item at the top of your to-do list each day. If you've just made changes and want to initiate a check immediately, just hit "sync now" at the top of the "AI Ads" page.