Add queries as match type setting

By default we give you the ability to add queries as new exact match keywords. If your account structure focuses on phrase or broad match, choose the relevant option from the drop-down.

This will change the '+EXACT' button to +PHRASE/+BROAD - with keywords added in the chosen match type going forward.

This setting will also be reflected in your 'Missing queries' report - with only queries not matching a keyword of any match type shown going forward.

When switching this setting on, the system will need to reprocess your search terms to deduplicate them from your broad match keywords - meaning you will need to wait around an hour before your new list of search terms is available.