Ensure you're protecting your brand and reducing irrelevant traffic
Apply brand safety policy
Use the content, labels and types exclusions to help prevents your ads from appearing on sensitive and potentially damaging content - for example excluding live streaming videos. Hover over the tool-tip to get more information on what each exclusion refers to.
These exclusions are available in the content suitability settings in Google Ads - if enabled in Squared.io, we'll ensure they're applied consistently across your account/s for you.
Apply content theme policy
Reduce risk to brand safety to opting out of appearing on content themes categorised by Google - e.g. content related to Religion. Applying the exclusion for 'Content suitable for families' will also help prevent wasted spend by excluding your ads from 'Made for kids' placements.
These exclusions are available in the content suitability settings in Google Ads - if enabled in Squared.io, we'll ensure they're applied consistently across your account/s for you.
App exclusions
Use the app exclusions if you'd like to exclude all apps or individual categories that could be resulting in wasted spend across relevant campaign types - e.g. excluding 'games for kids' / 'family games' to prevent accidental clicks.
Exclude high risk score placements
Using our AI integration we analyse the placements you're serving ads on and rate each placement on risk - how likely is it to be harmful to your brand or be very low quality for example. You can find out more about our placements feature here.
Enable 'exclude high risk score placements' to set a risk score threshold (you can see the number of placements and impressions that would be excluded as a result) to start automatically excluding risky placements.
