Glossary & insights

Looking for information about a penalty? Browse our penalty glossary articles.

• Targeting Groups in more detail
• Missing brand safety content exclusions in more detail
• No audiences in more detail
• Paused queries in more detail
• Exact match close variant filter
• What to do when you're hitting budget caps
• Ignore language - When should I activate this?
• Ignore device - When should I activate this?
• No shared libraries in more detail
• Brand negatives in more detail
• Zero conversion in more detail
• Absolute top in more detail
• Negative keyword conflicts in more detail
• Zero impression ad groups in more detail
• Language Mismatch in more detail