How many shared libraries will Squared.io create?

• Which features you are using
  • Routing negatives
  • Negatives for paused exact match keywords
  • Client negatives
  • Brand negatives
• Your account targeting. The number of 'routing negatives' and 'paused queries' lists we create depends on your targeting (and if there is actually a misrouting or paused queries problem). For these automations, we only apply negatives to campaigns which have the same targeting (Geo, Demographic, Audience, Device). For example, we might create one routing negatives list for campaigns targeting the UK, and one routing negatives list for campaigns targeting RLSA.

If you have hit the Google Ads shared library limit (20 lists) it means Squared can't create any new lists (for misrouting keywords for example). To resolve this:

• Unused and duplicate lists can be removed. 
• If there are any lists that you apply to all campaigns you can consolidate these in the 'Negatives' section of Squared and the old list be removed. All keywords in this list will be applied to all campaigns now and in the future.
• If you have activated the 'routing negatives' automation, any cross match negative lists can be removed - as we will be covering this for you.