Using account-level content exclusions helps to ensure brand safety and prevents your ads from appearing on sensitive content and the Missing brand safety content exclusions will do this for you.
The platform checks on a daily basis that all the settings in the account are set up as such that you don't appear next to any of the following unsafe content:
- Tragedy and conflict: Graphic content of combat or war
- Sensitive social issues: Content intended to elicit a response about controversial issues
- Profanity and rough language: Content with infrequent or mild profanity, or profanity used in entertainment, comedy, satire, or music
- Sexually suggestive content: Content about sex or sexual products
- Sensational and shocking: Content of disasters or accidents that show casualties or death
We also highlight if you are potentially appearing next to videos with ratings that may potentially have safety concerns:
- DL-PG: Content suitable for most audiences with parental guidance
- DL-T: Content suitable for teen and older audiences
- DL-MA: Content suitable only for mature audiences
- Not yet labeled: Content that hasn’t been labeled yet because they haven’t yet completed the classification process
Finally, we'll also highlight if you potentially appearing next to content that is unpredictable, poor or may even mean the ads aren't seen:
- Live streaming YouTube video: Footage of a live event streamed on YouTube
- Below-the-fold: Section of a page people have to scroll down to see
- Parked domains: Registered but undeveloped website domains
If there is content you and your client are happy to appear against, you can use the Profiles option to deselect those you don't want to be alerted to. Find out more about Profiles here.
