Perform gap analysis between SEO and PPC
To use this feature you'll first need to link Search Console with Squared.io here.
Once you've get everything linked, you’ll be able to do a gap analysis between SEO and PPC by heading to “Optimize”, “Add queries” and using the query source drop-down to select “Organic”.
This view will surface the queries you’re ranking for organically but missing out on in paid search. This view includes the organic delivery for impressions and clicks as well as the average monthly search volume according to Google.
These queries can be added straight into your account as new keywords if you want to maximise your presence on the results page.
As with missing queries, we use machine learning to scan your account for similar keywords already live. Using this data, we suggest an ad group to add the query to. If you want to change which campaign and ad group the query is added to you can use the ‘edit’ button.