Deliver cost-savings by negating poor performing n-grams
There's probably search queries you never get the chance to review due to their volume. However, when you look at the spend on these queries, as well as their performance, it might be time to take a closer look!
Analysing over a million missing search queries across the Squared.io platform, spend by click volume over a 30 day period shows a third of spend was on queries clicked just once. Performance data also shows CPC increases with each volume breakdown, with CPA following the same trend.
Our N-Grams feature gives you oversight of these queries, allowing you to optimise this large percentage of spend that hasn't been investigated. Looking across all queries (Search, DSA, and PMax*) we find the words and phrases (n-grams) appearing in multiple queries - showing you the combined performance for every time the n-gram has appeared.
Use the filters to surface n-grams driving a negative ROAS or not converting to start reducing your unseen wasted spend.
In the example below, the n-gram is 'is BRANDX'. This phrase has appeared in 75 Search and 60 PMax queries, spending £850 without delivering a conversion. Hit 'negative' and eliminate this inefficient traffic going forward!
You can also download this report from the top right hand corner of the page and the columns in the report are as follows:
- n-gram: the actual n-gram itself
- n-gram Length: the number of words in the n-gram
- Search Queries: these are the queries from Search campaigns that have triggered your ads that contain the n-gram from column A
- Pmax Queries: these are the queries from Pmax campaigns that have triggered your ads that contain the n-gram from column A
- Columns E to M: contain metrics applying to the Search campaign data
- Columns N to V: contain metrics applying to the Pmax campaign data
- Columns W to AD: contain metrics summating Search and Pmax campaign data